E-cigarettes and refill containers cannot be advertised or promoted, directly or indirectly:

• on TV or on-demand TV
• on radio
  through internet advertising, commercial email and any other information society services
• in certain printed publications, such as newspapers, magazines and periodicals

The following activities are also prohibited:

• sponsorship of television and radio programmes that promote e-cigarettes
  product placement of e-cigarettes
• sponsorship of cross-border activities or events (those that have an effect in two or more EEA countries) or
• individuals that take part in cross-border activities or events

Information about e-cigarettes and refill containers can be supplied as long as this is carried out at the request of the consumer and given in a non-promotional manner.